Pokémon Go has unleashed a new world of culture, gaming and physical activity in several countries. Suddenly, people are walking around outside! Flocks of gamers can be found at parks and other landmarks to “catch ‘em all.”
Pokémon Go: Las Vegas Real Estate Game Changer
In case you don’t know what Pokémon Go is, the mobile app on Android and OS creates an “augmented reality” meaning players walk around with the app open on their phone, and when Pokémon appear, you attempt to catch them in a Pokéball. The Japanese game was popular in the 1990s and early 2000s but has made a spectacular comeback thanks to the mobile app. Players may find Pokémon anywhere, from their backyard to the alleyway to their local park—which is why people are running out the door with curiosity to see what characters (like Pikachu) are available in their area.
It took Michelle Obama 8 years to convince people to run outside and be active.
Nintendo did it in 24 hours.#PokemonGo
— Steve (@AgitatedStove) July 7, 2016
It should be no surprise that people already have figured out how to scoop up some profits from the game. Realtors, folks trying to sell their homes and even people seeking a roommate are updating their real estate listings based on their area’s Pokémon appeal.
People now advertise for Pokéstops and “gyms” within the range of their real estate listings, and people are eating it up. Homes or apartments that had no leads, or were located in less than desirable neighborhoods now have a fighting chance. With a cell phone app creating a legitimate amenity, you have to marvel at the geniuses figuring out how to use a game as a selling point.
“I think at the end of the day the goal is to get as many people through the door and interested in the apartment, and ultimately, if there’s a ‘Pokémon‘ obsessed person out there who also likes this home, then we want them here, and this is the best way to attract them,” said real estate agent Jay Glazer.
Are you looking for a house in Las Vegas? Our diverse and talented team of real estate agents at Exit Realty Number One can help you find your dream home—whether it includes Pokémon or not.